Case study: The Beer Studio

The brief

Located in Media City UK, close to Salford Quays, The Beer Studio is a brand new brewery – dedicated to experimentation and innovation in the brewing of cask ales.

The solution

We created a brand identity for this specialist brewing arm of Hydes Brewery, positioning the business for a younger, more urban market. The innovative and edgy portfolio of beers is in marked contrast to Hydes’ more traditional ales.

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The result

The Beer Studio has built up a fantastic following among beer aficionados and discerning trade customers – with every special edition brew being a complete sell out.

“We have been overwhelmed with the terrific response we have had to our first collection of Beer Studio ales, each and every one of our beers has sold out well ahead of expectation. In creating and engaging a new drinker franchise, WPA Pinfold has provided us with a strong foundation and given us even greater confidence to continue to further innovate.” David Safiruddin, Brands Director.

Case study: Lifeplus formula

The brief

As a global provider of nutritional supplements, Lifeplus encourages its customers to adopt a lifestyle approach to their health and well-being. The organisation’s philosophy is all about looking after your whole self and this is fundamental to its brand communications.

The solution

We have helped Lifeplus realign its brand and developed a lifestyle communications platform that is being rolled out across all areas of the brand. This is based on the four pillars of holistic well-being (physical activity, healthy eating, mental well-being and nutrition) and this has been developed into a responsive and engaging website that aims to ‘inspire everyone lead healthier lives’.

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The result

In the first week of launch the site received over 10,000 unique visitors and has become the centrepiece for all the company’s operations.

Case study: Caledonian Brewery

The brief

The Caledonian Brewery is Edinburgh’s only original brewery and is world renowned for brewing quality beer. We were commissioned to revamp their website and create an experience that befitted a company with such a rich heritage and deep connection with the historical city of Edinburgh.

The solution

Built using a responsive design methodology the site looks perfect on mobiles and tablets. Built on ExpressionEngine CMS, the site is now kept up to date with the latest news and events from Caledonian by their in-house admin team.

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The result

Site visitors are on the up and user engagement is increasing. The improved CMS has come in to its own during the Edinburgh Fringe festival (Caledonian are a key sponsor) with event updates being posted regularly to keep users informed of Caledonian’s activities during the festival.

Case study: Reed Professional Services

Background

Reed Professional Services is a management consultancy and technology services organisation specialising in IT, media and financial services and associated sectors. By offering a blend of high value consultancy and high quality delivery from our specialist team – the best in the market – we are able to ensure we provide the best value possible for all our clients…

Our entire business philosophy is defined by three core principles and behaviours that are woven deep into our organisation’s DNA:

  • The desire to be a trusted partner, open and honest at all times.
  • Innovation, agility and flexibility are at the heart of everything we do.
  • Evolving, maintaining and sharing industry-leading expertise in close collaboration with our clients.

Brief

To create a strong and professional looking visual identity to give the business credibility. There was a disconnect between what the business offers and what the business looks like it offers. Our job was to develop a look and feel which speaks the same language as the businesses they work with. One of the key requirements for the site was to deliver an engaging and complete experience regardless of the device used.

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Solution

The Reed website is composed of a number of core elements that come together to create a distinctive look and feel that makes the Reed PS identity instantly recognisable.

The big idea behind the identity is ‘Problem Solved’.

Professional Services, Partnership Solutions, Personal Solutions, People Skills, People Savvy, Powerful Solutions, Providing Stability = Problem Solved

The concept is one of collaboration, delivered through our tone of voice, overlapping typography symbolising partnership, and iconography.

We built the site on a responsive framework that allows the site to scale up or down while retaining design integrity and a cohesive structure.

Case study: Crowd Behaviour Network

The brief

The Crowd Behaviour Network (CBN) is an international community of researchers and professionals involved with designing for, preparing for, and managing crowd events.

We were briefed to create a website and identity for this new research project.

The solution

Using bright, bold colours we created an identity which stood out from the crowd (pardon the pun) and broke out of the academic norm. We created a range of pictograms to give the site a more visual feel and which could also be used on printed materials.

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The result

Since launch the website has been well received by all parties involved in the project. The easy-to-use content management system has allowed the members of the CBN to keep it regularly updated and as such the site has become the primary source for information on the project.

“Working with Digital Brands has been fantastic! They used their creative expertise to transform my very basic ideas into a stylish, eye-catching and user-friendly website, which I love! They consulted with me throughout to ensure I was happy, and have been on hand to help me learn how to update and manage the website myself.  I would highly recommend WPA Pinfold for all your design needs!”

Rose Challenger
Founder

Case study: Art is Rubbish

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Case study: Getting recommended

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Case study: Brew Your Perfect Pint

The brief

As part of a full website refresh Thwaites were looking for a new and innovative way to engage with their fans online that went beyond the normal content found on company websites.

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The solution

We created the ‘Brew your perfect pint’ feature – an interactive journey that takes the user through the complete brewing process and allows them to brew their own version of a perfect pint by selecting individual ingredients and watching the brew go through its various brewing stages. Finally, they can watch their own beer being poured into a pint glass, accompanied with individual tasting notes. Users can then give their brew a name and share it with friends via Twitter and Facebook.

The result

Over 1,000 pints have been shared in the first few months and the feature has received wide acclaim from the brewing industry.

Case study: Cura

The brief

When we were approached by Cura, it was purely an idea. An online community hub for a group of people who have one thing in common - they all look after the same person, be that a family member or friend or perhaps they are involved in a volunteering scheme. The hub should act as a new way of communicating between the group to make it easier to care for this person.

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The solution

After a period of intense planning and scoping we developed a complete brand and identity for Cura. This then led on to the implementation of the the online platform, developed from the ground up, including a thorough user testing phase. The Cura platform is now available on the web, on iOS and Android.

The result

The service has just launched proper after a successful beta phase. It has already started to garner interest from some high profile publications such as The Guardian.
It has also been a featured site on entrepreneurial website, Springwise, and looks set to have a big impact on the care industry. Having already won a Sparkies Award for “Best use of technology for doing good”.

“From the outset we knew for Cura to work it would need to be simple and intuitive. It was great to work with the team from Digital Brands as they constantly fed in their thoughts and ideas, instead of just building what we asked for. Their input unquestionably has made Cura a better site.”

Neil Burgess
Founder

Case study: Decoding the code

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Case study: Video - story telling in the digital era

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Case study: Start-up success

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Case study: Targeted Ultrasound

The brief

Targeted Ultrasound Initiative (TUI) is an international effort led by a world-leading faculty of rheumatologists and ultrasound leads (18 experts from UK, France, Italy, Spain, Germany, Denmark, Japan, Hungary) to help increase the expertise of ultrasonography amongst a network of rheumatologists.

They required a central information resource for medical professionals around the globe who are part of this innovative initiative.

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The solution

We created a website that reflected the aesthetic of the ultrasound devices and gave the site a very unique look for the medical industry.

The site is content rich with a range of resources including instructional videos, presentations and annotated imagery.

The result

The site has been well received with the medical community with visitors from 5 continents. The site is now entering a second phase of development that will see it become an even more useful tool for aiding this important initiative.

Case study: Award wins: design and digital in perfect harmony

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Case study: Happy Holidays

The brief

Every year, National Grid make a sizable donation to charity in lieu of sending Christmas cards. For the past few years, to ensure the festive joy is still spread, electronic cards have been created for employees to attach to emails and send to colleagues and stakeholders. In 2011, they wanted to do something different and a little more creative.

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The solution

We created 2 videos to give employees a choice. The first video was a National Grid inspired interpretation of Jingle Bells, the second was a more graphical piece using the National Grid brand elements to create a vibrant, Christmas journey.

The result

The cards were well received by National Grid employees with one manager proclaiming it was “the best thing I’ve seen all year!”.

Case study: National Grid

The brief

Social media is an integral part of National Grid’s new approach to communications and customer service, driving improvements in experience and brand reputation by opening up internal access to all staff. National Grid wanted to get better at engaging with the external world, supporting employees who want to build relationships with stakeholders and customers. The brief was to create a online campaign that supported the new social media policy and engaged with all employees – making them aware of
the changes and the best practices that the policy communicates.

National Grid required a robust education campaign and clear guidance material to help employees understand acceptable online behaviour, but also wanted to connect emotionally and translate policy and process in a way that people would understand straight away.

The solution

We created two online social media campaigns – one targeted at employees and one to leaders – to explain the benefits of social media within National Grid, helping engagement with the external world and supporting employees who want to build relationships with stakeholders and customers. The campaign ran both in the UK and US.

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Animated campaign for leaders
We created an animated sequence to be used online and at conferences to introduce and explain to leaders how National Grid were opening up the use of social media within the business. The theme of ‘open’ was used throughout the film with every frame linked by the use of the letter ‘O’. The sequences used kinetic typography and simple icons along with a narrative voiceover to deliver the key messages in an impactful and memorable way.

“We are opening up the world of social media to our staff. As an integral part of our approach to communications and customer service, we want you to see the bigger picture…”

Animated campaign for all employees
A second piece of animation, which was interactive and walked employees through various real-life scenarios, contained real examples of good and bad practice when using social media. We created a visual look, feel and tone of voice for social media, using a illustrative style that was engaging, straightforward and charming. Animations were used to tell the stories, describing how and when to use social media, examples of good and bad practice and the policies that should be observed. All the appropriate policies were also featured and linked to their intranet.

The result

In the initial three months after launch, the article was ranked number three in the most read news stories on the internal Infonet (out of over 200) and was read by 4,460 people. This was beaten only by a crisis communication in the US, which was received with particular interest as it was one of the biggest incidents National Grid has ever had to deal with.

With over 110 ‘likes’ (employees clicking the ‘like’ option), previously likes had been negligible. This campaign is currently the all time top- rated story published on Infonet news.

In the initial seven weeks the policy received 1,120 views, compared to the 200 average based on past policies. The Social Media hub page on Infonet has been visited 1,522 times.

The campaign has won a trio of awards…
Digital Impact Award for ‘Best Digital Employee Communication’.
Internal Communication Award for ‘Best Electronic Design’ and ‘Most Innovative Campaign’.

“We are all really pleased with the results and we know that our employees appreciate a fresher approach to the subject.”

Geraldine Mapp
Corporate Functions
Senior Business Partner

Case study: Brotherton 75

The Brief

Leeds University Library is one of the leading academic research libraries in the UK.

Since it opened on 6th October 1936, the Brotherton Library has inspired millions of scholars to increase their knowledge and advance the knowledge of others.

As part of their 75th anniversary celebrations Digital Brands were commissioned to create an online space that revealed the libraries history and highlighted its unique features.

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The Solution

Digital Brands created a website rich with information about the history of the library as well as a few innovative surprises. Including a full 360° zoomable image of the main circular room and an interactive, ghostly timeline.

The Result

The celebrations were a great success and the website acted as a hub around all of the activity. It lives on today as a valuable resource and reference point for the library.

Case study: Thwaites

The Brief

Daniel Thwaites of Lancashire has been an established brewery for over 200 years.

With a sizeable estate of tenanted and leased pubs stretching from Carlisle to Birmingham and North Wales to York and Sheffield, Daniel Thwaites is now the leading Regional Brewer from the North of England.

As part of a complete brand overhaul Thwaites required a new website that better reflected the various arms of the company and provided a more complete experience for the visitor.

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The Solution

Working closely with the brand development team, Digital Brands created a site that showcased the new brand, with high quality graphics and images. Integration with social media has brought the site to a new audience and innovative new features such as the find-a-pub section and the interactive brewing process mark the site out as a useful and fun resource.

The Result

Visitor numbers have increased by over 3,000 per month.

Case study: Delvaux

The Brief

Delvaux is an English company with Belgian family roots, which produces specialist and personalised chocolate for a niche market. It has a streamlined, hands-on management structure, which means it is highly flexible and can adapt quickly to changing markets.

As part of an ongoing brand redesign and repositioning for Delvaux, we redesigned their website with an e-commerce facility.

 

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The Solution

We created a website that simplified the transaction process for Delvaux’s customers, showcased their products and provided a CMS that allows staff to keep the products up to date.

The Result

With the design repositioning Delvaux as an added-value supplier of personalised chocolate, site visits increased by 50% in the first six months, with online sales and enquiries increasing ten-fold.

The new website was coordinated with a Search Engine Optimisation (SEO) strategy that resulted in Google rankings moving up from between 30th and 40th to first and second.  Site visits also increased by 50% in the first six months.

Case study: Peculier App

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The Brief

The Theakston family has been a brewing dynasty since 1857, building up a successful national brand from its small brewery in Masham, North Yorkshire.

Although Theaskton as a company has been around for centuries they are by no means stuck in the past. They commissioned Digital Brands to create a cutting edge application that had real-world value to their customers and promote their beers.

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The Solution

Digital Brands created ‘The Peculier App’, an iPhone app with two primary functions: 1. a pub locator that uses the phone’s GPS to tell a user where their nearest Theakston stockist is located, and 2. tasting notes on the full range of Theakson’s beers.

The Result

Being one of the first traditional brewers to have their own app significantly increased Theakston’s standing in the digital realm. With limited marketing, up-take was good with over 200 downloads per month.

Case study: Croots England

The Brief

AC Supplies have been making authentic canvas and leather shooting bags and other leisure accessories from their North Yorkshire workshops since the 1970s. Recently, they have recognised the current growing trend for authentic English products, both at home and abroad, and aim to capitalise on this with a new name and brand.

Croots needed a website that reflected the new brand image, whilst also being functional for new and existing customers alike.

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The Solution

Digital Brands created an online store for consumers, along with an alternate site for trade customers who wanted to place regular orders on credit. Croots were cautious of not alienating their existing stockists, so a stockist finder was also added to the site.

The Result

A significant portion of Croots’ total revenue now comes via the website which regularly receives well over 1,000 visitors per month.

More recently Croots have expanded into the luxury leather luggage market with the ‘Croots City’ range for which we also developed a separate brand and website.

Case study: CR Report

The Brief

To present the vast wealth of information contained within the annual CR Report in a succinct and accessible way, and to increase readership.

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The Solution

We created a site that contained over 200 content-rich pages, with each page supported by engaging and relevant imagery, charts and additional resources.

The Result

Over 2,000 visitors per month; a significant increase to previous reports. We are now in our fourth year of working on this project.

“Digital Brands designed and built our CR website. We were impressed with their management, timing and design of this critically important and complex reporting project and the resulting success.”

RWE npower project manager

Case study: Product Design

The Brief

Product Design is a relatively new school within the University of Leeds. Bringing together design and engineering in a multidisciplinary degree, the Product Design team produce skilled and creative designers who understand both aesthetics and technology.

Product Design commissioned Digital Brands to create a ‘look and feel’ that reflects the innovative and dynamic nature of the courses and also positions the school as a world leader.

 

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The Solution

For the second year running we created an online portfolio for the third year Product Design students to celebrate their graduation. It is a compilation of college work for each of the 50+ students and this is the second time the students portfolios have been put onto an interactive digital platform. We also produced a poster and invitation for the final exhibition.

The Result

The digital microsite and e-mag solution has provided a more impactful presentation, accessible to many more people than a conventional printed brochure would have allowed. The final result is very pleasing to use and has received many compliments.

Case study: Sustainable Uplands

The Brief

The Sustainable Uplands is a collaborative, interdisciplinary research project. The project aims to anticipate, monitor and sustainably manage rural change in UK Uplands.

Digital Brands were commissioned to create an online collection of people offering their opinions on upland environments.

 

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The Solution

We created an innovative site that utilised Google Maps to highlight how this project is relevant to people across the country. Users can contribute to the map by adding comments, images, videos and sound bites.

The Result

An intuitive and scaleable web tool that interacts with the user, as well as acting as a significant archive and resource centre.

Case study: Study Abroad

The Brief

As part of the University of Leeds, the Study Abroad office aids Leeds-based students looking to study abroad and foreign students looking to study at Leeds.

Digital Brands were commissioned to increase awareness of the services the Study Abroad office offers and update their web presence.

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The Solution

We created an integrated identity and communications strategy for Study Abroad to help engage with both incoming and outgoing students - the strategy also encompassed the newly-formed Summer School. Channels included a brochure, internal marketing, digital media and direct marketing.

The Result

A unique and very personal ‘look and feel’ that appeals and engages directly with the audience - it is already making a big impact and delivering results.

Case study: The Secret Garden

The Brief

Beam uses imagination to promote good design, and the realisation of creative projects in the public realm.
To create a campaign to develop awareness of Beam’s Grade II listed building in the heart of Wakefield.

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The Solution

To encourage donations to this worthy cause, Digital Brands generated interest with both an online and offline campaign. The online campaign comprised of an interactive game and a website that highlights the goals behind the development,. The offline campaign involved a treasure hunt around the area and a branded seed-packet give away.

The Result

The website engaged visitors and the game kept them coming back. The offline campaign was well received and the donation target was met.

Case study: The Orangery

The Brief

The Orangery is a beautiful listed building in the heart of Wakefield’s thriving City Centre. As well as being the head office for ‘Beam’ – a creative company dedicated to the imaginative understanding and improvement of the public realm – The Orangery is used for a wide range of conferences, functions and events throughout the year.

Beam required a site to promote The Orangery as a premier venue for events in the North. The site needed to attract both corporate and personal consumers.

 

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The Solution

Digital Brands created a site that highlighted the unique nature of the building and provided the information in a clear and simple way.

The Result

Through search engine optimisation a substantial number of people now find The Orangery on Google particularly with regard to wedding and social event hire. With a good percentage of these converting to sales.

“The new website has supported our new areas of business very well.”

Fran Smith
Marketing Manager

 

Case study: Beam

The Brief

Beam uses imagination to promote good design, and the realisation of creative projects in the public realm.

Beam’s existing web presence wasn’t allowing them to communicate and engage with their audience effectively. The CMS was restrictive and didn’t integrate with any social platforms. Digital Brands were briefed to bring their web presence up-to-date so it better reflected their brand and personality.

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The Solution

We created a new site that really allowed Beam to feel in control of the content. Built-in social media functions allow users to share content, and an innovative activity feed brings all of Beam’s online activities into one place.

The CMS gives the staff at Beam freedom to express the content as they see fit while still retaining a consistent aesthetic and design quality.

The Result

Since launch, visitors have doubled. Popularity on Twitter has increased and event sign-ups are on the up.

“The way we use our website and link to our social media usage has radically changed our online presence from something very static to a much more interactive model and one which we want to continue to develop. I think the current Beam website CMS has been designed with plenty of flexibility in order to allow us to do this.”

Fran Smith
Marketing Manager

Case study: Theakston

The Brief

The Theakston family has been a brewing dynasty since 1857, building up a successful national brand from its small brewery in Masham, North Yorkshire.

Digital Brands have worked with Theakston for several years our role is to keep the Theakston brand fresh and innovative in the digital realm.

Contact us for a free consultation

The Solution

Digital Brands has now been working with Theakston for over five years. During that time we have:

  • created a website that highlights the Theakston brand, their heritage and their passion for beer,
  • built and deployed an online shop,
  • engaged Theakston with their customer-base by encouraging the use of social networking and integrating this into their website,
  • produced a series of microsites for the various events Theakston holds throughout the year,
  • created an online pub locator service,
  • developed an iPhone app.

The Result

Visitors to the website have increased exponentially since Digital Brands became involved; online shop sales have more than doubled and they now have over 400 fans on Facebook.

“Digital Brands not only met our requirements but delighted us with their initiative, innovation and professionalism; using Digital Brands is one of the best decisions we’ve made.”

Simon Theakston