Case study: Beam ▶ Next case study
Beam uses imagination to promote good design, and the realisation of creative projects in the public realm.
Beam’s existing web presence wasn’t allowing them to communicate and engage with their audience effectively. The CMS was restrictive and didn’t integrate with any social platforms. Digital Brands were briefed to bring their web presence up-to-date so it better reflected their brand and personality.
We created a new site that really allowed Beam to feel in control of the content. Built-in social media functions allow users to share content, and an innovative activity feed brings all of Beam’s online activities into one place.
The CMS gives the staff at Beam freedom to express the content as they see fit while still retaining a consistent aesthetic and design quality.
Since launch, visitors have doubled. Popularity on Twitter has increased and event sign-ups are on the up.
“The way we use our website and link to our social media usage has radically changed our online presence from something very static to a much more interactive model and one which we want to continue to develop. I think the current Beam website CMS has been designed with plenty of flexibility in order to allow us to do this.”