Case study: Brew Your Perfect Pint ▶ Next case study
As part of a full website refresh Thwaites were looking for a new and innovative way to engage with their fans online that went beyond the normal content found on company websites.
We created the ‘Brew your perfect pint’ feature – an interactive journey that takes the user through the complete brewing process and allows them to brew their own version of a perfect pint by selecting individual ingredients and watching the brew go through its various brewing stages. Finally, they can watch their own beer being poured into a pint glass, accompanied with individual tasting notes. Users can then give their brew a name and share it with friends via Twitter and Facebook.
Over 1,000 pints have been shared in the first few months and the feature has received wide acclaim from the brewing industry.