Case study: Croots England ▶ Next case study

The Brief

AC Supplies have been making authentic canvas and leather shooting bags and other leisure accessories from their North Yorkshire workshops since the 1970s. Recently, they have recognised the current growing trend for authentic English products, both at home and abroad, and aim to capitalise on this with a new name and brand.

Croots needed a website that reflected the new brand image, whilst also being functional for new and existing customers alike.

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The Solution

Digital Brands created an online store for consumers, along with an alternate site for trade customers who wanted to place regular orders on credit. Croots were cautious of not alienating their existing stockists, so a stockist finder was also added to the site.

The Result

A significant portion of Croots’ total revenue now comes via the website which regularly receives well over 1,000 visitors per month.

More recently Croots have expanded into the luxury leather luggage market with the ‘Croots City’ range for which we also developed a separate brand and website.