Case study: Cura ▶ Next case study
When we were approached by Cura, it was purely an idea. An online community hub for a group of people who have one thing in common - they all look after the same person, be that a family member or friend or perhaps they are involved in a volunteering scheme. The hub should act as a new way of communicating between the group to make it easier to care for this person.
After a period of intense planning and scoping we developed a complete brand and identity for Cura. This then led on to the implementation of the the online platform, developed from the ground up, including a thorough user testing phase. The Cura platform is now available on the web, on iOS and Android.
The service has just launched proper after a successful beta phase. It has already started to garner interest from some high profile publications such as The Guardian.
It has also been a featured site on entrepreneurial website, Springwise, and looks set to have a big impact on the care industry. Having already won a Sparkies Award for “Best use of technology for doing good”.
“From the outset we knew for Cura to work it would need to be simple and intuitive. It was great to work with the team from Digital Brands as they constantly fed in their thoughts and ideas, instead of just building what we asked for. Their input unquestionably has made Cura a better site.”