Case study: Delvaux ▶ Next case study
Delvaux is an English company with Belgian family roots, which produces specialist and personalised chocolate for a niche market. It has a streamlined, hands-on management structure, which means it is highly flexible and can adapt quickly to changing markets.
As part of an ongoing brand redesign and repositioning for Delvaux, we redesigned their website with an e-commerce facility.
We created a website that simplified the transaction process for Delvaux’s customers, showcased their products and provided a CMS that allows staff to keep the products up to date.
With the design repositioning Delvaux as an added-value supplier of personalised chocolate, site visits increased by 50% in the first six months, with online sales and enquiries increasing ten-fold.
The new website was coordinated with a Search Engine Optimisation (SEO) strategy that resulted in Google rankings moving up from between 30th and 40th to first and second. Site visits also increased by 50% in the first six months.