Case study: Happy Holidays ▶ Next case study

The brief

Every year, National Grid make a sizable donation to charity in lieu of sending Christmas cards. For the past few years, to ensure the festive joy is still spread, electronic cards have been created for employees to attach to emails and send to colleagues and stakeholders. In 2011, they wanted to do something different and a little more creative.

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The solution

We created 2 videos to give employees a choice. The first video was a National Grid inspired interpretation of Jingle Bells, the second was a more graphical piece using the National Grid brand elements to create a vibrant, Christmas journey.

The result

The cards were well received by National Grid employees with one manager proclaiming it was “the best thing I’ve seen all year!”.