Case study: National Grid ▶ Next case study

The brief

Social media is an integral part of National Grid’s new approach to communications and customer service, driving improvements in experience and brand reputation by opening up internal access to all staff.

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The solution

We created two social media campaigns targeted at both staff and managers, to explain the benefits of social media within their roles helping them engage with the external world and supporting employees who want to build relationships with stakeholders and customers.

The result

The launch was a resounding success with an immediate ‘buy in’ from employees. The results are already showing in National Grid’s social media presence. The campaign won 2 internal communication awards for ‘Best Electronic Design’ and ‘Most Innovative Campaign’.

“We are all really pleased with the results and we know that our employees appreciate a fresher approach to the subject.”

Geraldine Mapp
Corporate Functions
Senior Business Partner