Case study: Peculier App ▶ Next case study

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The Brief

The Theakston family has been a brewing dynasty since 1857, building up a successful national brand from its small brewery in Masham, North Yorkshire.

Although Theaskton as a company has been around for centuries they are by no means stuck in the past. They commissioned Digital Brands to create a cutting edge application that had real-world value to their customers and promote their beers.

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The Solution

Digital Brands created ‘The Peculier App’, an iPhone app with two primary functions: 1. a pub locator that uses the phone’s GPS to tell a user where their nearest Theakston stockist is located, and 2. tasting notes on the full range of Theakson’s beers.

The Result

Being one of the first traditional brewers to have their own app significantly increased Theakston’s standing in the digital realm. With limited marketing, up-take was good with over 200 downloads per month.