Case study: Reed Professional Services ▶ Next case study

Background

Reed Professional Services is a management consultancy and technology services organisation specialising in IT, media and financial services and associated sectors. By offering a blend of high value consultancy and high quality delivery from our specialist team – the best in the market – we are able to ensure we provide the best value possible for all our clients…

Our entire business philosophy is defined by three core principles and behaviours that are woven deep into our organisation’s DNA:

  • The desire to be a trusted partner, open and honest at all times.
  • Innovation, agility and flexibility are at the heart of everything we do.
  • Evolving, maintaining and sharing industry-leading expertise in close collaboration with our clients.

Brief

To create a strong and professional looking visual identity to give the business credibility. There was a disconnect between what the business offers and what the business looks like it offers. Our job was to develop a look and feel which speaks the same language as the businesses they work with. One of the key requirements for the site was to deliver an engaging and complete experience regardless of the device used.

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Solution

The Reed website is composed of a number of core elements that come together to create a distinctive look and feel that makes the Reed PS identity instantly recognisable.

The big idea behind the identity is ‘Problem Solved’.

Professional Services, Partnership Solutions, Personal Solutions, People Skills, People Savvy, Powerful Solutions, Providing Stability = Problem Solved

The concept is one of collaboration, delivered through our tone of voice, overlapping typography symbolising partnership, and iconography.

We built the site on a responsive framework that allows the site to scale up or down while retaining design integrity and a cohesive structure.