Case study: Study Abroad ▶ Next case study

The Brief

As part of the University of Leeds, the Study Abroad office aids Leeds-based students looking to study abroad and foreign students looking to study at Leeds.

Digital Brands were commissioned to increase awareness of the services the Study Abroad office offers and update their web presence.

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The Solution

We created an integrated identity and communications strategy for Study Abroad to help engage with both incoming and outgoing students - the strategy also encompassed the newly-formed Summer School. Channels included a brochure, internal marketing, digital media and direct marketing.

The Result

A unique and very personal ‘look and feel’ that appeals and engages directly with the audience - it is already making a big impact and delivering results.