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Case study: The Beer Studio ▶ Next case study

The brief

Located in Media City UK, close to Salford Quays, The Beer Studio is a brand new brewery – dedicated to experimentation and innovation in the brewing of cask ales.

The solution

We created a brand identity for this specialist brewing arm of Hydes Brewery, positioning the business for a younger, more urban market. The innovative and edgy portfolio of beers is in marked contrast to Hydes’ more traditional ales.

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The result

The Beer Studio has built up a fantastic following among beer aficionados and discerning trade customers – with every special edition brew being a complete sell out.

“We have been overwhelmed with the terrific response we have had to our first collection of Beer Studio ales, each and every one of our beers has sold out well ahead of expectation. In creating and engaging a new drinker franchise, WPA Pinfold has provided us with a strong foundation and given us even greater confidence to continue to further innovate.” David Safiruddin, Brands Director.