Case study: The Secret Garden ▶ Next case study

The Brief

Beam uses imagination to promote good design, and the realisation of creative projects in the public realm.
To create a campaign to develop awareness of Beam’s Grade II listed building in the heart of Wakefield.

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The Solution

To encourage donations to this worthy cause, Digital Brands generated interest with both an online and offline campaign. The online campaign comprised of an interactive game and a website that highlights the goals behind the development,. The offline campaign involved a treasure hunt around the area and a branded seed-packet give away.

The Result

The website engaged visitors and the game kept them coming back. The offline campaign was well received and the donation target was met.