Case study: The Secret Garden ▶ Next case study
Beam uses imagination to promote good design, and the realisation of creative projects in the public realm.
To create a campaign to develop awareness of Beam’s Grade II listed building in the heart of Wakefield.
To encourage donations to this worthy cause, Digital Brands generated interest with both an online and offline campaign. The online campaign comprised of an interactive game and a website that highlights the goals behind the development,. The offline campaign involved a treasure hunt around the area and a branded seed-packet give away.
The website engaged visitors and the game kept them coming back. The offline campaign was well received and the donation target was met.